Integrating collaboration principles for delivery excellence. Nothing is more current than Bauhaus. That’s how the Bauhaus theme recently emerged here. But in an era of rapid innovation, collaborative project management can, with a critical eye, challenge common knowledge and strive for excellence in all deliveries that transcend individual egos and contribute to a better world. At Bauhaus, collaboration was not …
Consistency, care, and resilience to achieve your company’s objectives. I worked in the advertising market for over 20 years and, more recently, I had the opportunity to teach some classes in the MestreGP courses, mostly talking about Projects, Operations and Digital Products. In these two environments, the most common question I heard was: “Operations? That’s Projects, right?” Within its numerous …
During several years working in the advertising market, I had contact with different types of companies, clients, and creative professionals. In this creative environment, it is common to resort to external references to the work to justify its delivery and even the company’s mission and values. The most common when we talk about design is the famous German school that …
Three fundamental pillars of long-term team engagement. High turnover can be detrimental to a team, especially when it remains high for long periods. That’s why it’s always essential to work out how to engage teams and avoid that moment when relations between the team and the company break down. Engagement has guidelines and is a process that can be provided. …
Project Management is a relatively new field in Brazilian advertising with many opportunities for career development. The career of a Project Manager in the Brazilian advertising market does not have a long history and legacy of references for analysis. As a result, questions about what is needed for a solid foundation and how to develop in the possible paths within …